My life is made of up random moments of epiphany. It’s wonderful when it happens because it feels like a door opening up before me to let lovely, warm sunlight wash over my body.
I wish I could say this next realization falls into that category.
By day, I am a banker. Don’t ask me how that happened, I’m still not sure. Anyway, the company I work for is big on sales as a form of service. My personal team isn’t smarmy, but it is made up of women who are excellent sales people adept at spotting opportunities and closing deals. They all have years of experience while I’m still learning –I am not a natural sales person and have no background in it whatsoever.
The other night, while I was trying to sleep, a thought dawned on me: I should apply the sales techniques I’ve been learning over the past 18 months to my writing business.
D’UH. D’uh, d’uh, d’uh. This was no warm sunshine moment, this was a glass of ice water in the face. Talk about slow on the uptake. Did I mention I am not a sales, or business, person at heart?
Post-realization, I know I need to apply the business practices I’m growing more comfortable with to my writing as soon as possible. Don’t think for a second that writing isn’t a business. Every writer out there trying to sell their stories is a business person, no matter how they’re published. My boss is always trying to get it into my head that sales pitches need to start with how the service will benefit the person before they’re told how, otherwise it’s all white noise. You have to have a connection before anyone will hear you out.
This is important transferable knowledge and I can’t believe I didn’t see it sooner. Now that I have though, I can see how I may just be extra motivated to perfect my sales techniques at the day job in order to master them for my writing.
Every marketing book out there targeted to writers mentions learning how to sell yourself at one point. I feel I have a unique opportunity to master this skill. Now to come up with a plan, iron out the kinks, and implement it!
This is so like me. Sometimes I have to trip over things to see them.